How Our Marketing Strategies Helped a Local Plumber Double His Leads
How Our Web Design & SEO Helped a Local Plumber Double His Leads
At Georgia’s Design, we pride ourselves on delivering real, measurable results for our clients. One of our favorite success stories comes from Eric Cauble, owner of Eric’s Plumbing & Drain in Spanish Fork, Utah. He approached us in need of a more professional website and stronger search engine visibility. Within a year of redesigning his website and implementing a targeted SEO strategy, his Google Analytics showed a 100% increase in phone calls, and similar growth in website clicks and customer engagement.
Eric’s calls increased by 106% in March 2025 compared to March 2024.
The Problem
When Eric came to us, his website was outdated, slow to load, and difficult to navigate on mobile devices. Even worse, he wasn’t ranking well for local searches like “plumber near me” or “plumber in Provo.” As a result, he was missing out on dozens of potential customers each month. Like many small business owners, he knew he needed help, but wasn’t sure where to start.
That’s where our team stepped in.
The Solution
As a full service marketing agency specializing in web design and SEO, this is what our approach consisted of:
- Custom Website Redesign
We created a responsive, SEO optimized website tailored to his plumbing services. The new design was clean, professional, and built with the user experience in mind, especially on mobile, since the majority of his traffic came from phones. - Local SEO Optimization
We optimized all service pages with localized keywords (like “plumbing repair in Spanish Fork”) and set up accurate business listings across Google, Yelp, and local directories. We also made sure his Google Business Profile was fully filled out, with ongoing updates and customer reviews encouraged. - Call Tracking Integration
To measure results clearly, we integrated call tracking through Google Analytics and set up goals to monitor phone clicks and interactions on his profile. - Speed, Security, and Structure
Behind the scenes, we improved site speed, ensured SSL security, and restructured the site with clear calls to action, so visitors knew exactly how to get in touch.
The Results
After just a few months, the difference was clear. Within one year: Phone calls from Google doubled (a 100% increase year over year), Website clicks and user interactions followed similar upward trends, Eric now ranks on the first page of Google for multiple keywords, and most importantly, he reported a noticeable increase in new customers. He went from worrying about where the next job would come from to hiring more employees so they wouldn’t have to turn down overflow work during his busiest seasons.
Why It Worked
This case shows the power of good web design combined with strategic SEO. You don’t need a massive marketing budget to compete, you just need the right tools, the right team, and a website that works as hard as you do.