How We Helped a Saratoga Springs Business Boost Their Conversions
How We Helped a Saratoga Springs Business Boost Conversions With a Strategic Redesign
Your website isn’t just a place for customers to learn about your business, it should be a tool that brings in leads and drives conversions. That’s exactly what we set out to prove when we worked with Big West Roofing, a local roofing company in Saratoga Springs that was struggling with an outdated site and low online engagement.
After a full strategic redesign, our client saw major improvements, not just in how their site looked, but in how it performed. Here’s how we helped them turn their website into a high converting asset.
Big West Roofing is ranking #1 for roofing and roofing company in Saratoga Springs Utah.
The Problem: A Website That Was Holding Them Back
Big West Roofing had a solid reputation in their community, but their website didn’t reflect it. The design felt outdated, the navigation was confusing, and there were no clear calls to action. Even worse, it wasn’t mobile friendly, which meant a huge percentage of visitors were bouncing before taking any meaningful action.
They were ranking okay on Google, but that traffic wasn’t converting into real leads.
The Solution: Combining Local SEO With Conversion First Design
We approached the redesign with one goal in mind: turn visitors into customers.
Here’s what we focused on:
- Simplified Navigation: We cleaned up the menu structure so users could find what they needed within two clicks.
- Clear Calls to Action: We added strategically placed CTAs throughout the site. This included buttons like “Schedule a free roofing inspection,” “Get in Touch,” and “Call Now“
- Mobile First Design: Knowing most local searches come from mobile devices, we designed every page to be fast, responsive, and easy to use on phones.
- Authentic Imagery: We got rid of any stock images, and added a personal touch with their original photos.
- Local SEO Integration: We optimized every service page for keywords and optimized for Saratoga Springs and the surrounding areas. We added local maps, and made sure their contact info was consistent across their site and Google business profile.
- Trust Elements: We built in trust by showcasing reviews, before and after project photos, and badges like “Licensed & Insured” or “Locally Owned.”
Why This Matters for Saratoga Springs Businesses
If you’re a business owner in Saratoga Springs, this case is a great example of how strategic web design can make a measurable difference. Whether you’re a contractor, dentist, or consultant, your website should be helping you close deals, not just sit pretty.
Local competition is growing, and your online presence plays a big role in how customers perceive you. A professional, conversion focused website designed with local SEO in mind is no longer just nice to have, it’s a must!
Ready for a Redesign That Works?
If your current website isn’t bringing in the results you want, let’s talk. We specialize in helping Saratoga Springs businesses build websites that actually convert. Get in touch today to schedule a free consultation so we can put your business on the map!